Digital Marketing

  Module 1 – Digital Marketing Foundation

In this module, you will learn about the things you need to know about digital marketing in India.

Also, about internet marketing, working methodology, difference between traditional, inbound

, and outbound Marketing methodologies.

• Tools to create Buyer Persona

  Module 2 – Competitor and Website Analysis

You will be learning how to find of your competitors online.

Similarly, you will learn to analyze your competitor’s marketing efforts. 

• Different ways to do competitor research.
• Competitor Research Tools.
• Website Analysis Tools.
• Unique Selling Proposition – Checklist Download.

  Module 3 – Market Research & Niche Potential

Different ways to do market research to understand the potential of the market for your product

 or services will be taught in this module. Because, analyzing the market potential

will help you set the positioning properly. 

• Tools to perform Market Research.

 Module 4 – Website Design using Word Press CMS

Websites are like business cards in online space, your business should have a properly setup

 Website that establishes a great connection with users for better engagement. 

Above all, you will be learning how to develop a Word Press website from the scratch

Which acts a business card

• Tools to create lead magnets for your business site.
• Website Speed Improvement Tools.

 Module 5 – Email Marketing

From the metrics to basics of email marketing will be taught in this module. 

You will be walking through different tools for email marketing and learning the different

ways to nurture the leads.

• Landing Page builder tools.
• BONUS: Email Marketing Certification Course.

  Module 6 – Content Creation and Promotion

Current trends in content marketing, history of content marketing, content consumption in India,

Funneling the content, content mapping, different ways to write content for different platforms,

Social media content, website content, and more!

• Copywriting Tools to speed up the process.
• Templates to write great headlines.

 
 Module 7 – Search Engine Optimization (SEO)

This is a very huge module which is a complete by itself. 

You will be taught the basics of SEO (Search Engine Optimization).

Things to know before getting started with seo, on site optimization tactics, optimizing

the content for search engines and users, off site seo methods, technical Seo , and more!

• Bonus: SEO Strategy.
• Bonus: SEO Reporting.
• Link Building Tools.
• Keyword Research Tools.
• Back Analysis Tools.
• Technical SEO Tools.
• BONUS: Grey Hat Methods to rank higher on Google SERPs.

 
  Module 8 – Social Media Marketing, Optimization & Advertising

You will be learning social media marketing, optimization and advertising for the platforms

 Twitter, Instagram, Face book, and LinkedIn.

• Platform Specific Tools and Checklists.

 
 Module 9 – PPC Google Ads Campaign Management, Optimization, and Reporting

Paid Advertising is considered to be the highly effective digital marketing channel and you

 are going to master this skill in the course provided the proper time and attention given to it.

Google Ads being one of the most famous search advertising platform and you will be

 walking through this tool and learning how to create a campaign from scratch to turn it to

 a profitable one.

• Create highly effective landing pages with these tools.
• These tools are to help you with competitor research for paid ads.

 
 Module 10 – Advertising with Bing

This is one of the highly effective search advertising platform and very people have tapped

 the potential of it. You will be learning the methods to create ads using Bing Ads platform.

 
 Module 11 – Mobile Marketing (SMS Marketing)

As we all know at least 10 minutes once people will check their smart phones, this is a

 treat for any advertisers to show case their product or services right at the hands of people.

The reach ability has become so effective that advertisers can literally reach based on the

 Interest and demographics. You will be learning the methods to promote your product or

 Services to the right audience through mobile and SMS.

• 30+ Resources to Mobile and SMS Marketing.

 
  Module 12 – GEO Marketing

Gone are the days where you would be visiting each individual house near by your shop

or business location to promote your business. You can literally reach your audience just

 through ads and business listing. Learn how to list your business online that attracts

local customers to your business location or shop directly.

• Google My Business Checklist downloads.

 
  Module 13 – YouTube Video Marketing & Advertising

Did you know?

Around 300 hours of video been uploaded to YouTube every day and 8 of 10 people

Around the age 18-49 will watch the videos on YouTube every day. 

The potential is immense and we will teach you how to tap into this ocean of opportunities

 on YouTube.

• Important YouTube Video Marketing Tools and Resources.

 
 Module 14 – Website Data Analytics

Measurability is the key factor in Digital Marketing, you can measure each and every

marketing effort you undertake to accomplish your business objectives.

You will be taught how to use Google Analytics and other marketing analytics

 tools to help get started with website data analytics.

• Google Analytics Tool Checklist.
• Web Analytics Tools.

Module 15 – Affiliate Marketing

Number of people who are making around 8 figures every month through affiliate marketing

 is been increasing each year. We will be showing how they are making and how you

can replicate the strategies to earn the similar way.

Module 16 – Blogging

There will always be something that make you a subject matter expert and wanted to

express that out to the world and help others to make use of your knowledge. 

Blogging is one such platform that help you share your valuable knowledge and in turn

earn money from it as a passive income source.

 Module 17 – Freelancing

We teach you different ways to get the freelancing projects online and we will explore

the different freelancing platforms. Learn the best practices to get your first project online.

 Module 18 – Google Ad Sense

Google Ad Sense is the publisher side platform from Google that allow publishers to

 place the Ads on their website and pay money when someone clicks on the Ads that

they show up online.