Learn Digital Marketing from the Industry Experts in Techandgrow
Learn Digital Marketing from Beginner to Advance
Module 1 – Digital Marketing Foundation
In this module, you will learn about the things you need to know about digital marketing in India.
Also, about internet marketing, working methodology, difference between traditional, inbound
, and outbound Marketing methodologies.
You will be learning how to find of your competitors online.
Similarly, you will learn to analyze your competitor’s marketing efforts.
Different ways to do market research to understand the potential of the market for your product
or services will be taught in this module. Because, analyzing the market potential
will help you set the positioning properly.
Websites are like business cards in online space, your business should have a properly setup
Website that establishes a great connection with users for better engagement.
Above all, you will be learning how to develop a Word Press website from the scratch
Which acts a business card
From the metrics to basics of email marketing will be taught in this module.
You will be walking through different tools for email marketing and learning the different
ways to nurture the leads.
Current trends in content marketing, history of content marketing, content consumption in India,
Funneling the content, content mapping, different ways to write content for different platforms,
Social media content, website content, and more!
This is a very huge module which is a complete by itself.
You will be taught the basics of SEO (Search Engine Optimization).
Things to know before getting started with seo, on site optimization tactics, optimizing
the content for search engines and users, off site seo methods, technical Seo , and more!
You will be learning social media marketing, optimization and advertising for the platforms
Twitter, Instagram, Face book, and LinkedIn.
Paid Advertising is considered to be the highly effective digital marketing channel and you
are going to master this skill in the course provided the proper time and attention given to it.
Google Ads being one of the most famous search advertising platform and you will be
walking through this tool and learning how to create a campaign from scratch to turn it to
a profitable one.
This is one of the highly effective search advertising platform and very people have tapped
the potential of it. You will be learning the methods to create ads using Bing Ads platform.
As we all know at least 10 minutes once people will check their smart phones, this is a
treat for any advertisers to show case their product or services right at the hands of people.
The reach ability has become so effective that advertisers can literally reach based on the
Interest and demographics. You will be learning the methods to promote your product or
Services to the right audience through mobile and SMS.
Gone are the days where you would be visiting each individual house near by your shop
or business location to promote your business. You can literally reach your audience just
through ads and business listing. Learn how to list your business online that attracts
local customers to your business location or shop directly.
Did you know?
Around 300 hours of video been uploaded to YouTube every day and 8 of 10 people
Around the age 18-49 will watch the videos on YouTube every day.
The potential is immense and we will teach you how to tap into this ocean of opportunities
Measurability is the key factor in Digital Marketing, you can measure each and every
marketing effort you undertake to accomplish your business objectives.
You will be taught how to use Google Analytics and other marketing analytics
tools to help get started with website data analytics.
Number of people who are making around 8 figures every month through affiliate marketing
is been increasing each year. We will be showing how they are making and how you
can replicate the strategies to earn the similar way.
There will always be something that make you a subject matter expert and wanted to
express that out to the world and help others to make use of your knowledge.
Blogging is one such platform that help you share your valuable knowledge and in turn
earn money from it as a passive income source.
We teach you different ways to get the freelancing projects online and we will explore
the different freelancing platforms. Learn the best practices to get your first project online.
Google Ad Sense is the publisher side platform from Google that allow publishers to
place the Ads on their website and pay money when someone clicks on the Ads that
they show up online.